Effective date: October 16, 2026

1. Who We Are

Smart Marketing Strategies is a digital marketing and software agency founded in 2018 and operated from Pakistan. We provide SEO, paid advertising, web design and development, social media, content, and related services to clients worldwide, with a large share of our clients based in the United States.

This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the choices you have. It applies to our website (smartmarketingstrategies.com), our free tools (Domain Checker, Website Grader, Social Handle Checker), our client dashboard, and any communication you have with us.

Contact for privacy questions:
Email: info@smartmarketingstrategies.com
Phone: 7880 329739
Business address: 1st Floor of Raffay Mall, Main Peshawar Road, Rawalpindi

2. Information We Collect

Information you give us directly

• Contact details: name, email address, phone number, company name, and job title, when you fill out a contact form, book a meeting, request a quote, or start a project.
• Project and account information: business goals, website URLs, access to marketing or analytics accounts you grant us, and files you upload.
• Billing information: billing name, address, and payment details. Payments are handled by our payment processor, and we do not store full card numbers.
• Communications: messages, emails, call notes, chat conversations, and support requests.
• Free tool inputs: website addresses, domain names, and usernames you enter into our tools.
• Newsletter and SMS sign-ups: your email address and/or mobile number when you subscribe to our updates.

Information collected automatically

• Device and usage data: IP address, browser type, device type, operating system, pages viewed, time on page, referring website, and approximate location.
• Cookies and similar technologies: small files and scripts that help our site work, remember preferences, and measure performance. See Section 6.

Information from other sources

• Analytics and advertising platforms, public business listings, and tools you connect to us (for example Google Analytics, Google Ads, Meta Business accounts, or your website platform), but only where you authorize access.

3. How We Use Your Information

We use personal information to:

• Respond to inquiries, schedule calls, and prepare proposals.
• Deliver and manage the services you hire us for, and report results to you.
• Operate the client dashboard and free tools.
• Process payments, send invoices, and manage our accounts.
• Send service updates, security notices, and administrative messages.
• Send marketing emails or texts, only where you’ve opted in or the law allows.
• Improve our website, services, and tools, and understand how people use them.
• Prevent fraud, abuse, and security incidents.
• Meet legal, tax, and accounting obligations.

4. Legal Bases for Processing (Visitors Outside the United States)

If you are in a region whose law requires a legal basis for processing personal data (for example the European Economic Area), we process your information based on:

• Contract: to provide the services you requested or take steps before entering an agreement.
• Legitimate interests: to run and improve our business, secure our systems, and communicate with clients and prospects, balanced against your rights.
• Consent: for marketing messages and non-essential cookies, which you can withdraw at any time.
• Legal obligation: to comply with applicable laws.

5. How We Share Information

We do not sell your personal information for money. We share it only as described here:

• Service providers who help us operate, such as hosting, email delivery, CRM, project management, payment processing, analytics, scheduling, and customer support tools. They may use your data only to perform services for us.
• Advertising and analytics partners, such as Google and Meta, through cookies and pixels on our site, subject to your choices in Section 6.
• Team members and contractors who need access to deliver your project, bound by confidentiality obligations.
• Professional advisors, such as lawyers and accountants.
• Legal and safety reasons: when required by law, court order, or to protect rights, safety, and security.
• Business transfers: if we merge, are acquired, or sell assets, your information may transfer as part of that deal, and we will notify you if your information becomes subject to a different privacy policy.
• With your direction: when you ask us to share information with a third party.

Client campaign data, account access, and business information are treated as confidential and used only to perform your engagement.

6. Cookies and Tracking

We use cookies and similar technologies for:

• Essential functions: keeping the site secure and working.
• Analytics: understanding which pages and tools are used (for example, Google Analytics).
• Advertising and retargeting: measuring campaigns and showing relevant ads on other platforms (for example, Google Ads and the Meta pixel).

Your choices: You can control cookies through your browser settings, and block or delete them at any time. Where required by law, we ask for consent before setting non-essential cookies. You can also opt out of Google Analytics using Google’s browser add-on, and manage ad personalization through your Google and Meta account settings. Blocking some cookies may affect how the site works.

Some browsers offer a “Do Not Track” or Global Privacy Control signal. Where legally required, we honor recognized opt-out signals.

7. Email and Text Message (SMS) Communications

• Email: You can unsubscribe from marketing emails at any time using the link at the bottom of each message, or by emailing us. We will still send necessary service and account messages.
• SMS: If you sign up for text updates, you agree to receive recurring messages from us at the number you provided. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, or HELP for help. Consent to receive texts is not a condition of purchasing any service.
• We do not share mobile numbers or SMS opt-in data with third parties for their own marketing purposes.

8. Data Retention

We keep personal information only as long as needed for the purposes in this policy, including to provide services, meet legal, tax, and accounting requirements, resolve disputes, and enforce agreements. After that, we delete or anonymize it. The specific retention period depends on the type of information, why it was collected, whether you continue to provide services, and any applicable legal, tax, accounting, or dispute-resolution requirements. We periodically review the information we hold and delete or anonymize it when it is no longer needed, where appropriate.

9. Data Security

We use reasonable technical and organizational safeguards to protect your information, including encrypted connections (HTTPS), access controls, and secure account practices. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If you believe your information has been compromised, contact us immediately at info@smartmarketingstrategies.com.

10. International Data Transfers

We are based in Pakistan and serve clients worldwide, including many in the United States. When you use our website or services, your information may be transferred to, stored, and processed in Pakistan, the United States, and other countries where we or our service providers operate. These countries may have data protection laws that differ from those where you live. By using our website and services, you understand that your information may be transferred this way. Where the law requires it, we put appropriate safeguards in place for these transfers.

11. Your Privacy Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Delete your information, subject to legal exceptions.
• Restrict or object to certain processing, including direct marketing.
• Data portability: receive your information in a portable format.
• Withdraw consent at any time, where processing is based on consent.
• Opt out of the sale or sharing of personal information for targeted advertising, and of marketing communications.
• Lodge a complaint with your local data protection authority or state attorney general.

To exercise any of these rights, email info@smartmarketingstrategies.com with the subject line “Privacy Request.” We may need to verify your identity before acting on a request, and we will respond within the time required by applicable law (generally within 30–45 days). We will not discriminate against you for exercising your rights.

Additional notice for U.S. state residents (including California)

Residents of California and several other U.S. states have rights under state privacy laws, such as the California Consumer Privacy Act (CCPA/CPRA). These include the right to know, delete, correct, and opt out of the sale or sharing of personal information. In the past 12 months we have collected the categories of information listed in Section 2 and disclosed them for business purposes as described in Section 5. We do not sell personal information for monetary value. Some advertising and analytics cookies may count as “sharing” under state law, and you can opt out through your browser or cookie settings or by contacting us. You may use an authorized agent to submit a request on your behalf.

12. Children’s Privacy

Our services are intended for businesses and adults. We do not knowingly collect personal information from children under 13 (or the minimum age in your region). If you believe a child has given us personal information, contact us and we will delete it.

13. Third-Party Links and Services

Our website and tools may link to third-party sites, social platforms, or services. We do not control them and are not responsible for their privacy practices. We encourage you to read their policies before sharing information.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date above and, for significant changes, give additional notice (for example, by email or a notice on our website). Continued use of our website or services after changes means you accept the updated policy.

15. Contact Us

Questions, concerns, or requests about this Privacy Policy or your information:

Smart Marketing Strategies
Email: info@smartmarketingstrategies.com
Phone: 7880 329739
Business address: 1st Floor of Raffay Mall, Main Peshawar Road, Rawalpindi